Buzz

The thing about books and how they are perceived is–it’s all about the buzz. The idea that an author holes up somewhere and is taken over by the muse and pours out his or her heart/imagination/craft onto the keyboard and by some miracle it sells to a publisher and they take over from there is an anachronism. Indeed, if it ever really existed. The writers I know who have had success work hard at it every day. Chris Bohjalian is a god in this arena. So are Jackie Mitchard, Jennifer Weiner, and David Baldacci. You’d think they could cruise on their laurels. Not so. They reach out and give back to their readers. They contact everyone they know, send out manuscripts and galleys and, together with the publisher and PR people, go to work creating word of mouth. Today you have other portals into reader’s lives: MySpace, Facebook, Twitter. I’m guessing Dickens, Twain, and Jane Austin would be rolling their eyes or making a beeline for hard liquer.

But I love it. If you believe in what you’ve written, you want to get it into the hands of readers. I’m so jazzed about BRIDE and over the moon by the initial reactions.

Here’s to building the buzz!
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